Are you planning a beer or whisky dinner? A tasting of some sort? A social or business event with a beverage hook? I may be able to help, no matter where in the world you might reside.
I’ve been hosting beer dinners and beer and food pairing sessions since the mid-1990’s, so I’ve a fair bit of experience under my belt…both figuratively and literally. Truth is, planning a beer event is easy, but planning a successful beer dinner or tasting that will have your clients or customers talking about it for days after is quite a bit tougher. Whether it’s consulting with you on the menu or flying to your location to host your event in person, I’m only too happy to help make your dinner or tasting an experience that will live on in memory for months after it’s done.
I confess to being borderline obsessive about the elementary level of beer knowledge regularly put on display in bars and restaurants across North America and around the world. Operators who wouldn’t dream of charging a server with selling wine when they didn’t know the difference between Cabernet Sauvignon and Chardonnay often seem to have no problem asking those same people to sell $8 pints or $15 or $20 bottles of beer when they haven’t even grasped the difference between lager and ale. This, I think you will agree, is wrong.
If you’re a bar or restaurant operator looking to expand your beer program, I can help, from recommending or writing beer lists to hosting staff seminars and creating full, proprietary beer education programs. I’ve worked in the past for clients large and small, from single unit operators to the ESPN Zone chain of sports bars and Starwood Hotels and Resorts, and was in 2009 twice rewarded for my efforts at the Beverage Excellence Awards in Miami, both indirectly through the Best Chain Beer Program Award given ESPN Zone and directly through the Raising the Bar Award.