Bad Sales, Good profits

Oh, and about that pithy little mention in the post below regarding how the Budweiser family of brands is hurting in North America? Here’s some data on that, courtesy of the good folk at Impact Databank and Shanken News Daily:

Anheuser-Busch InBev – Top Five Beer Brands in the USA1
(millions of barrels)

Rank

Brand

Segment

2009

2010

Percent
Change3

1

Bud Light Premium Light

40.5

39.7

-1.9%

2

Budweiser Premium

19.3

18.1

-6.5%

3

Natural Light Sub-Premium Light

9.4

9.2

-3.0%

4

Busch Light Sub-Premium Light

6.8

6.6

-2.5%

5

Busch Sub-Premium

6.5

6.1

-6.2%

Total Top Five2

82.5

79.6

-3.5%

1 excludes non-alcoholic brews, malt-based RTD’s, commercial exports and shipments to Puerto Rico, US possessions and armed forces overseas, including US armed forces post exchanges
2 addition of columns may not agree due to rounding
3 based on unrounded data

Source: Impact Databank

1 Comment

Filed under beer industry

One response to “Bad Sales, Good profits

  1. Mmmm….. Sub-Premium Light…. lovin’ that Sub-Premium Light….

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