Inside Sam Calagione’s Mouth

I hesitated to post on this, mainly because the press attention is obviously what Dogfish Head’s Calagione had in mind when he embarked on this project, but the New York Times article detailing the brewery head’s attempt at creating a more-or-less authentic chicha is so damn entertaining I just had to pass it along.

Teaser line: “At the end of two hours, there were but two trays of salivated corn.”

Line that lays bare the blatant media grab: “As the ingredients of the traditional recipe they were using included 190 pounds of barley and 150 pounds of yellow corn, as well as 30 pounds of strawberries, a cynic might consider the amount of salivated corn (7 pounds – ed.) negligible in any arena other than marketing.

1 Comment

Filed under beer advertising, beer industry, beer style

One response to “Inside Sam Calagione’s Mouth

  1. Pingback: Yoghurtbier: Something New from the GABF? « Blogging at World of Beer

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