How to Write a Beer Story for a Fitness Site

Step 1: Collect a bunch of beers with “light” or “lite” in their names.

Step 2: Ignore fact that it’s the total number of calories ingested that count, rather than calories per bottle of beer, by oft-repeating phrases like “If you’re someone who likes to have more than a few in one night, this may be the way to go” and “it’s a significant savings — especially if you have more than one.”

Step 3: Regurgitate marketing pap from brewery websites, like “A brewing process that takes about twice as long as the average beer keeps calories and carbs down.”

Step 4: Pretend that the whole craft beer “thing” has never happened.

Step 5: Assume your audience is composed entirely of the feeble-minded.

That’s it. Follow the above and you, too, will be ready to start writing for dailyburn.com!

15 Better-for-Your-Body Beers

15 Better-for-Your-Body Beers

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4 Comments

Filed under beer & the web, beer industry, social commentary

4 responses to “How to Write a Beer Story for a Fitness Site

  1. Pingback: Real Beer Tips for Fitness Fanatics | Blogging at World of Beer

  2. Pingback: MR | First Edition, September 2013 | Drunken Speculation

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