And then ask me why I don’t give a proverbial rat’s ass about it!
In case you haven’t caught wind of it yet – as amazing s that may be, given the breathless support it’s getting in the beer blogosphere – this week is American Craft Beer Week, a time during which we are all supposed to drink American craft brewed beer and wax all reverential about it with every sip. Further, we’re supposed to surf on over to the Brewers Association website and sign the Declaration of Beer Independence.
Give me strength.
I’ve said it before and I’ll no doubt say it again: The worst reason in the world for drinking a specific beer is because of where it’s brewed or who brewed it. That’s the approach that gave us all those wonderful regional beer “treasures” of yesteryear, like “because of the water” Olympia and “Rocky Mountain fresh” Coors Banquet Beer. I drink beer because it tastes good, regardless of whether, to cite but one example, it hails from a large multinational like Pilsner Urquell, a European regional like Budweiser “Czechvar” Budvar, a Canadian craft brewery like King Pilsner, or an American canning craft brewery like Sly Fox Pikeland Pils. Each beer has its own attributes and character which I enjoy in different instances and circumstances, and I purchase none because it comes from here or there.
I have a tremendous amount of respect for many of America’s craft brewers, just as I admire the work of many breweries around the world, larger and smaller, near and far. And I will continue to support them all, regardless of provenance. Or, in other words and to paraphrase the aforementioned Declaration:
I therefore declare to support good tasting beer during American Craft Beer Week May 11-17, 2009 and beyond…